Print Ambassador Blog

Nothing Lean about Print at ‘Women’s Health’

Since it was launched in 2006, Women’s Health has grown its monthly magazine circulation from 400,000 to 1.1 million. The ad space they sell has also increased.

So, with readers and advertising budgets shrinking—and moving to online endeavors—how has this print publication managed to grow?

Mary Murcko, publisher of Women’s Health, shares her brand strategy with Matthew Schwartz, senior editor at Scribemedia.org.

Advice from an industry expert

Take a listen to what Noel Ward has to say about how print drives effective marketing campaigns.

Monadnock Paper Mills’ A Field Guide: Eco-Friendly, Efficient and Effective Print, Third Edition

Are you familiar with the terms eco-marketing or greenwashing? This FREE 40-page guide from Monadnock Paper Mills will explain.

Personalization Boosts Customer Loyalty

A short, up-to-date synopsis on how you can make personalized marketing work for you—on any budget—as long as your message is relevant.

The ABCs of Print and Web File Formats

Knowing the difference between various file formats can help you and your printer save time. Familiarize yourself with EPS, JPG and GIF files here.

My Top 3 Printing Trends for 2008

The Business of Print Blogger Mike Philie shares his thoughts on what will be the top printing trends this year.

Navigating the Chain of Custody

From the forest to the printed piece, can you track where your paper has been—and how it’s been treated?

History shouldn’t forget our “Founding Printers”

Antonio M. Perez, chairman and CEO of Kodak, takes us behind the scenes of the creation of the Declaration of Independence—and shares what history books don’t teach us.

How to Be a Green Converter. A retailer, a packaged goods maker, two converters and a supplier reveal how their companies do sustainability.

Consumers and businesses alike are turning their attention to environmental concerns and how to become more sustainable—and more profitable. If you’re wondering if the two go hand in hand, the answer is yes.

Powering TransPromo

This article details how TransPromo has become a cost-effective marketing program, the digital technology that has made it a success—and what print powerhouses like Hewlett-Packard, Kodak, Océ and Xeikon have to offer for its continued growth.